Farm fresh to you
An assignment from school
The US-based company ”Farm Fresh to You” are planning an expansion to your local community. "Farm Fresh to you"s partners with local organic farmers are bringing fresh seasonal produce right to the customer’s doorstep.
The company recognises the need to develop a new logo and visual identity to suit new customers and markets.
In order to work strategically with the design you are asked to conduct research to identify the competition, the target group, drivers and barriers and to use this information when designing the new logo and visual identity for this company. They will also need suitable packaging for their products and branding on the delivery vans.
The logo and visual identity is to be presented in a Brand Manual.
My local community is Oslo, and therefore my ultimate challenge was to make this something that city living people would want. Now, often they don’t appeal to farms and that type of style, be- cause they like it more urban and cool. At the same time, there are also a lot of other and perhaps better alternatives, like Foodo- ra and Volt, or Morgenlevering and Spisriktig.
So the problem to solve was: How to make Farm fresh to you look and sound like a better option to choose?
I chose to combine a city with a field in the logo, and used fresh green colors with a hint of texture.