Folded leaflet

- Graphic design history

An assignment from school


It is important to get a good understanding of social and development design disciplines in graphic design history. To illustrate this, you are to create a folded leaflet with a timeline. It will tell the graphic design history story from 1950 to today. The selected periods must be easy to recognise. It should also navigate to more information regarding each period with 2-3 well known graphic designers of that time. It should parallel social events perhaps affecting that chosen time. Your poster can be any size. Create an interesting and unique fold to compliment the info.

All text and content must be self-produced. The target market is Graphic design students.

The following styles / periods must be included:

  • Pop Art (ca.1950-1970)
  • International Typographic Style / Swiss style (ca.1950- late 1960)
  • Psychedelic Movement (ca.1960 two mid 1970)
  • Graffiti and Street art (ca.1980-)
  • New Wave / Punk (ca.1970 two mid 1980


My finished product shows off a timeline with playful coloring, stylish images and texts about each movement.

The timeline is shown by changing colors from purple, blue to green. The lines between the rectangles have gradients to make a smooth transition, so all of the movements are connected and make a clear visual timeline.

I have chosen to use two quite different fonts, one called Courier New which is similar to an old typewriter. The reason for choosing this was because the timeline is from the 1900s and the typewrit- er kind of represents an old time. The other font I chose is called Dosis, which is a modern sans-serif font. This is chosen because of how easy it is to read, and it shows off a stylish and modern look.

I have chosen to work with the blue side of the color scheme.

The background is a dark blue gradient to present depth, and the background images are grey toned with opacity set to 20% so the dark blue shines through. I think the chosen colors represent a certain modernism, and also by sticking to the same type of colors, with gradient creates a good connection and context to the whole leaflet.

On the back of the leaflet, I have continued with the same style, only here there is one thick line from purple (representing pop art) and all the way down to green (representing New wave/punk). The point here is that the artists are surrounded with strokes with the same color as to what the movement has.

I have chosen to have the artists in black and white, because they are all from earlier years, so it represents old times. And also different grey-tones to represent different epokes.